Radio · CampaignNYC.gov
Homebound Today — COVID-19 Vaccination Campaign
If I could talk to each of you, I'd say… I see you, I hear you, I love you.
A suite of :30 and :60 radio spots ranging from urgent to tender — built to reach homebound and immunocompromised New Yorkers.
National Press · PREMRG Media
EMRG's Event Planner Expo — Barbara Corcoran Headlines
She is the embodiment of a self-made entrepreneur, and her story is one that must be shared.
National press release announcing the two-day NYC conference with a Shark Tank keynote — placed via PR Newswire.
Read on PR Newswire ↗
Managing Editor · FeatureHVACR Business
Bridging the Generation Gap
It's possible to not only bridge the gap, but build an entirely thriving new generation of trades workers.
Editor's-notebook feature on attracting Gen Z to the skilled trades — research-driven, with a working-owner's voice.
Case Study · B2B TechDoosan GridTech / Headspring
Containerized Failover, Modernized
The fail-safes we designed help preserve state during critical failures — and reduce the effort of coming back online.
Challenge → solution → results case study translating deep DevOps work into a clear executive narrative.
Entertainment · JournalismBackstage Magazine
Boutique Agencies for You to Know
It's quality over quantity — all you need is a phone, passion, and a belief in what you're doing.
National industry feature (with a SAG-ensemble “30 Rock” pick) from her tenure as Assistant West Coast Editor.
Brand Launch · PRFeral Cosmetics
Lipstick With a Cause
Let's help save lives one lipstick at a time.
Launch press for a cruelty-free beauty line — bold brand voice married to a real charitable mission.
Competitive · PRDinair International
Can Luminess Outperform the Competition?
Luminess can't seem to “airbrush” out the leading competitor, Dinair.
Sharp competitive-positioning press that keeps the focus on quality, value and education.
Travel · Service JournalismUSA TODAY (Leaf Group)
All-Inclusive Resorts & City Guides
California has different experiences to match every traveler's taste.
Syndicated travel service pieces — from California all-inclusives to Boston's Freedom Trail hotels.
Thought Leadership · B2BInsperity
Teach Your Managers Well
People quit their bosses, not their jobs.
A management feature that reframes turnover as a leadership problem — with practical fixes.
Branded Content · B2BEMRG Media
5 Reasons Trade Shows Are Good for Business
You must show a business to grow a business.
Persuasive lead-gen content built around clear, scannable takeaways.
Retail · Radio Spot680 The Fan · Greater Southern Home Rec.
“Barely-There Backyard” Promo
Don't get caught with a barely-there backyard!
Fast, fun retail radio with a built-in hook and a clean call to action. (Hear it above.)
Guest Feature · PressPost-Gazette Boston
Bravissimo: An Italian Duo Takes the U.S. by Storm
Young professionals with new ideas for a new market.
A profile bringing European flair to U.S. publicity — warm, vivid, and on-brand.
Web & Ad Copy · LegalRidley Defense
Tough, Experienced Defense
Get your life back. Recover your reputation and restore your dignity.
High-stakes conversion copy for a criminal-defense practice — authoritative and reassuring.